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Visit of Dutch Minister of Economic Affairs Henk Kamp

Visit of Dutch Minister of Economic Affairs Henk Kamp

Minister of Economic Affairs from the Netherlands Henk Kamp visited Chengdu on the 29th of January. Maxxelli had the opportunity to meet the minister and during this day he also met high level representatives from other Dutch companies located in this area, like Shell, Unilever and Philips. […]

Opportunities for European Brands on the Chinese Retail Market

Opportunities for European Brands on the Chinese Retail Market

China’s retail market is growing on a breakneck speed of more than 11% year-on-year, mainly in the booming cities in the inland where millions of Chinese citizens are ready to spend their increasing purchasing power. Chinese are known for their preference for western brands and now want […]

Five tips on Digital Campaigns for Restaurants in China

Five tips on Digital Campaigns for Restaurants in China

Besides making good food, a restaurant has to make itself known in order to get more customers and to make a profit. Things have changed compared to the past. The popularity of internet and vast social media has made it possible to reach out more potential customers, […]

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