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Understanding Singles’ Day, Looking Back

Understanding Singles’ Day, Looking Back

Singles’ Day is only a few days away, so it is time to start preparing for the biggest shopping spree in the world. Through smart marketing and understanding consumer behaviour, Alibaba has been able to turn the holiday into the enormous celebration of shopping that it is […]

Singles’ Day 2016: What to Expect

Singles’ Day 2016: What to Expect

October has come to an end and Singles’ Day 2016 is now almost officially upon us. In just the last 7 years, this Chinese holiday has changed from anti-Valentine’s Day into shopping extravaganza. Singles’ Day is at the forefront of the development of e-commerce and the Chinese […]

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