Posts Tagged Social Media

O2O: The New Rising Force of China

O2O: The New Rising Force of China

China, the world’s largest consumer market, has become an implicit leader in the global market. Nowadays, according to the National Bureau of Statistics the service industry in China accounted the prominent share for 46.1 % of country’s GDP in 2013, which makes consumers the major driving force […]

Maxxelli Consulting’s Top Ten Apps to make Life in China Easy

Maxxelli Consulting’s Top Ten Apps to make Life in China Easy

Your plane has just landed. China, at last! With a sigh of relief and a twinkle in your eye you pick up your phone and switch off flight mode. Tap, tap, swipe… But then you pause, the twinkle fades and a more puzzled expression appears on your […]

WeChat: the networking app taking social media by storm

WeChat: the networking app taking social media by storm

It is the software which is being used by virtually all young people in China to connect to one another and share their lives. It is a god-send for foreigners looking to connect cheaply to their friends and family in other cities and countries. It is an […]

Your quick guide to social media strategy in China

Your quick guide to social media strategy in China

China’s social media boom is known to the world, as well as its adamant ban of the global social media giants such as Facebook, Twitter and Youtube. Western businesses might ask: how can one utilize social media channels in China in order to take advantage of its […]

China and the West: a Comparison of Social Media

China and the West: a Comparison of Social Media

China and the West: a comparison of Social Media Over the past decade, an internet phenomenon has swept the globe. It has increasingly dominated social and political life online, enabling information to be shared with the world at merely a click, and as a result has become […]

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